On Sunday morning, Swiss airline, Baboo, began taking orders for a new twice-daily service from London City Airport to Geneva, Switzerland, offering one-way flights from £51 per person.
The carrier, which has just five planes in its fleet, is hoping to boost business links between England and the Italian cities of Florence and Venice, opening up central Europe to rich executives and shoestring travellers alike.
Founded in 2003, Baboo maintains a base at Geneva Airport, and a vision to unite quality with affordable prices. The airline carries the red and white of the Swiss cross, painting their aeroplanes with nice flowery patterns.
Baboo will operate under a code share agreement with Irish airline, CityJet, whereby both companies can sell seats on their partner’s planes. Air France has also begun offering flights to Switzerland.
Richard Gooding, chief executive at London City, was pleased with the airport’s latest acquisition: “Baboo’s on-board product is excellent and we know it will be well-received by our passengers who demand a high level of service."
The airline has marketed the London City flights at Swiss executives, but a spokesperson for the company was keen to provide Brits with an alternative to the autumnal weather, citing London’s swirling fog as a reason to pack up and fly away.
Intrepid travellers will be able to extend their route from Geneva to a number of Swiss and Italian cities, and to Ireland and Scotland on the return trip. The first flight of the day departs at 9AM from London City, arriving in Geneva three hours later.